Marketing Executive - BMW
by Glynis Wong in Automotive
Singapore
SGD 30k - SGD 35k
Introduction:
To play a key role in the marketing aspects for the brand in Singapore and increasing brand and product awareness through developing strategies that match customer / prospects requirements to ensure increased existing customer loyalty and attract conquest customers
Responsibilities:
1.Supporting role in establishing the marketing strategy for the dealership
Assist in developing a consistent marketing strategy and planning based on agreed target audience with Brand principal and Assistant/Marketing Manager
Ensure agreed action plans are implemented accordingly to achieve short and long term marketing objectives for the dealership
2.Observes the market and assist in planning, developing and executing marketing activities and campaigns
Coordinates marketing initiatives and events on an annual or ad hoc basis
Coordinates potential marketing opportunities across dealership departments
Ensures marketing communications are in line with Brand CI and approved by the Brand Principal
Coordinates with Brand departments on brand and product events
Analyse competitor’s activities and campaigns
3. Steers and controls operational management, manage inventory
Monitor on-going marketing spend / invoicing against allocated budget
Provide post campaign /event reports to Brand Principal and Management
Manage and update all dealership marketing collaterals
Responsible for stock inventory of marketing merchandise
4. Acts as a contact person for internal and external partners
Coordinate all marketing matters with all internal and external stakeholders including coordination with agencies and vendors for development, production, and post campaign/ event compilation of CRM related collaterals, web pages, and other related materials
Requirements:
Degree or equivalent in Marketing, Business or any related field
Excellent communication and presentation skills
Possess a valid Class 3 /3A driving license
Passion in automotive
