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by Lawrence Pang

Manager / Senior Brand Marketing & Communications

About the job

Overview

Company isan independent, global hospitality company with purpose. We are proud of our pioneering spirit, design-led experiences and commitment to responsible stewardship. Our extensive portfolio spans across nearly 80 hotels and resorts, over 60 spas and galleries, and 14 branded residences in over 20 countries. Comprising 12 global brands, including the flagship brand, each distinct yet united under the experiential membership programme. The founding ethos of Embracing the Environment, Empowering People is embodied through the Global Foundation and Management Academy. Company Group is committed to remaining the leading advocate of sustainable travel, with a focus on regenerative tourism and innovative programmes that elevate the guest experience.

Job Purpose

We are seeking a highly skilled and motivated individual to join our team as a Brand Marketing & Communications Specialist, focusing on our luxury category and it's flagship brand.

You will play a key role in designing the brand marketing and communication strategies, including brand campaigns, annual tactical campaigns, and segment campaigns targeting specific audiences such as families, couples, or wellbeing enthusiasts. Additionally, you will drive the end-to-end development of content that not only enhances but also safeguards the brand's integrity. In close collaboration with our Communications PR team and agencies, you will spearhead brand awareness efforts through influencer marketing and partnerships with content creators.

Your oversight includes, although not limited to:

• Hotels and Resorts
• Brand extensions of the company's hotels & resorts
• Residences and Private Collection

We are looking for a dynamic individual with fresh ideas seeking to uplift and evolve our beloved brand in partnership with our property and HQ teams. Bold insight and creativity will be valued, as well as a co-creative mindset with a practical lens.