Senior Marketing Manager (APAC)
Introduction:
Our client, one of the prestige FMCG brands (food) is urgently recruiting a Senior Marketing Manager (APAC) position joining their Hong Kong Office. This role will be reporting to the CEO (APAC) who is based in Hong Kong. He/she will be responsible to develop and execute overall communication, product, digital and e-commerce strategy for Hong Kong, Taiwan Singapore and Australia offices. Perform overall management coordination with Shanghai team. Act as a key role for company's aggressive expansion plan in Asia Pacific.
Responsibilities:
Responsibilities:
- Prepare and formulate marketing plan, objective, and overall direction in line with brand guidelines and business plan.
- Manage E-commerce P&L, KPI's, product strategy, infrastructure and coordination with Operation, Finance, Retail and Sales teams.
- Responsible for company's digital platforms (CRM App, Deliveries, E-commerce, Social Communication), enhance ominchannel capabilities and deliver consistent experience across all channels to ensure common brand voice.
- Manage the complete spectrum of Marketing Levers (CRM, Digital Advertising and platform, Brand and Product Management), assess and organize job tasks and action plan accordingly.
- Monitor all marketing channels including Paid media (paid search, paid social, re-marketing), Affiliates, CRM, Social Media, Events and Partnerships.
- Allocation of budget to different channels and monitor effectiveness of investment as well as overall KPIs.
- Evaluate E-commerce performances, brand campaign and new launches performance constantly; develop KPI measurement tracking system and recommend action plans to accelerate performance and re-allocate resources.
- Possess deep understanding of Brands heritage and feature, as well as business model, and be an engine of innovation to tap into new opportunities and channels, essential to growth.
- Propose new brand and market opportunities proactively through multiple analyses including consumer trend analysis & market observation; translate into actionable insights and recommend to Top Management, both regionally and globally.
- Control and optimize the approved marketing spending to achieve business and marketing objectives.
- Lead regional process including (but not limited to) product strategy, local product development, etc to deliver a seamless and well structured regional product strategy.
Requirements:
Requirements:
- Non-Degree tertiary or Bachelor degree holder
- Minimum 12 years of marketing experience in Retail, FMCG, Hospitality industry in which 5-8 years at supervisory or management level.
- Solid APAC and China market exposure is essential; previous working experience in China is preferably.
- Proven track record to drive campaigns across digital and social platforms to enrich brand experience and engage customers.
- Strong event management, PR (social media) exposure.
- Sound work experience in managing an e-commerce platform and app-development.
- Able to maintain key relation with company's stakeholders at local, regional and global level.
- Excellent coaching and people management skills.
- Highly agile, flexible, and open-minded with can-do attitude.
- Eager to strive for excellence.
- Strong analytical and strategic thinking, with strong business acumen,
- Excellent command of spoken and written English and Chinese (Cantonese and Mandarin).
- $70,000 - $80,000
- 12 months, discretionary bonus, medical, MPF, WFH, 15-20 days annual leave
For more information about this job opportunity please contact our consultant.
Sign up now for Gemini’s new Job Search platform!
Find the latest job opportunities in Hong Kong, China, Singapore and Thailand! Search and apply for jobs across locations, industries, levels and functions.
Sign up to upload your CV and receive notifications via email or phone when new opportunities are being posted.
Job suggestion for you
Assistant Partnership Manager, Business Banking
Reporting to Section Head, Business Development, you are responsible for soliciting business opportunities in respect of SME banking account to achiev...
HKD 25k - HKD 45k
Manager of Accounting & Tax (Replacement)
Our client, a well-established Interior Design Company (MNC) is looking for the above-mentioned position. Details are as followings:
Product Specialist
Our client is urgently looking for a high caliber candidate to fulfill the above-mentioned position. Details are as followings:
HKD 1k - HKD 23k
Accountant
Our client, a well-established manufacturing of Base Metal Materials is looking for a high caliber candidate to fulfill the above-mentioned position. ...
HKD 30k - HKD 33k
Assistant Finance Manager
Our client, a well established Insurance Brokerage, is urgently seeking a high caliber candidate to fulfill the above-mentioned position. Details are ...
HKD 35k - HKD 40k
Logistics Specialist
Our client is looking to hire a Logistics Specialist with proven experience in warehousing Pharmaceutical products
HKD 25k - HKD 30k
Business Development / Senior Sales Manager
We are seeking a dynamic and results-driven Sales professional to join our Hong Kong team. In this pivotal role, you will be responsible for developin...
CSO - Air Cargo
A sizable company located at Hong Kong International Airport engaging in Air Cargo business.
