Digital Marketing Specialist, Banking & Finance, Hong Kong.

by Kitty So in Banking & Financial Services
Wanchai, Hong Kong
HKD 23k - HKD 28k


• MNC group with over 100 years of history • Global Top 20 of total Asset • Business over Asia, America and Europe


  • Assist in expanding channels and optimizing online marketing campaign effectiveness by driving actionable insights from the analysis marketing spend data
  • Work closely across internal stakeholders of different departments and external stakeholders like agencies, to devise and redesign a mobile-friendly website.
  • Revamp website structure to improve customer experience and satisfaction
  • Handle SEM campaign with continuous enhancement and optimization to decrease cost per acquisition  
  • Arrange display advertisement on Google, Yahoo, and in-app network
  • Executed a/b testing of different ad copies, creatives to improve clickthrough-rate.
  • Identified relevant keywords and developed content of in a timely manner to optimize SEO performance, hit and exceeded KPI in maximizing search engine ranking.
  • Handle official Facebook page to get new leads, and update posts monthly to increase brand presence online and increase the monthly conversion


  • Degree holder in Marketing, Business Management, Public Relations, e-Commerce or related discipline
  • Minimum 4-5 years’ relevant experiences in digital marketing in HK
  • 1-2 years’ relevant experience in digital marketing agency / financial industry is an advantage
  • Proactive, positive and energetic team player
  • Excellent communication, interpersonal, presentation, negotiation and project management skills, and attentive to details
  • Excellent command of written and spoken English and Chinese, knowledge of Japanese is an advantage but not a must

Kitty So

Kitty So

For more information about this job opportunity please contact our consultant.

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