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Introduction:

• MNC group with over 100 years of history • Global Top 20 of total Asset • Business over Asia, America and Europe

Responsibilities:

• Assist in expanding channels and optimizing online marketing campaign effectiveness by driving actionable insights from the analysis marketing spend data
• Work closely across internal stakeholders of different departments and external stakeholders like agencies, to devise and redesign a mobile-friendly website.
• Revamp website structure to improve customer experience and satisfaction
• Handle SEM campaign with continuous enhancement and optimization to decrease cost per acquisition  
• Arrange display advertisement on Google, Yahoo, and in-app network
• Executed a/b testing of different ad copies, creatives to improve clickthrough-rate.
• Identified relevant keywords and developed content of in a timely manner to optimize SEO performance, hit and exceeded KPI in maximizing search engine ranking.
• Handle official Facebook page to get new leads, and update posts monthly to increase brand presence online and increase the monthly conversion

Requirements:

• Degree holder in Marketing, Business Management, Public Relations, e-Commerce or related discipline
• Minimum 4-5 years’ relevant experiences in digital marketing in HK
• 1-2 years’ relevant experience in digital marketing agency / financial industry is an advantage
• Proactive, positive and energetic team player
• Excellent communication, interpersonal, presentation, negotiation and project management skills, and attentive to details
• Excellent command of written and spoken English and Chinese, knowledge of Japanese is an advantage but not a must