Digital Marketing Specialist, Banking & Finance, Hong Kong.

by Kitty So in Banking & Financial Services
Wanchai, Hong Kong
HKD 23k - HKD 28k

Introduction:

• MNC group with over 100 years of history • Global Top 20 of total Asset • Business over Asia, America and Europe

Responsibilities:

  • Assist in expanding channels and optimizing online marketing campaign effectiveness by driving actionable insights from the analysis marketing spend data
  • Work closely across internal stakeholders of different departments and external stakeholders like agencies, to devise and redesign a mobile-friendly website.
  • Revamp website structure to improve customer experience and satisfaction
  • Handle SEM campaign with continuous enhancement and optimization to decrease cost per acquisition  
  • Arrange display advertisement on Google, Yahoo, and in-app network
  • Executed a/b testing of different ad copies, creatives to improve clickthrough-rate.
  • Identified relevant keywords and developed content of in a timely manner to optimize SEO performance, hit and exceeded KPI in maximizing search engine ranking.
  • Handle official Facebook page to get new leads, and update posts monthly to increase brand presence online and increase the monthly conversion

Requirements:

  • Degree holder in Marketing, Business Management, Public Relations, e-Commerce or related discipline
  • Minimum 4-5 years’ relevant experiences in digital marketing in HK
  • 1-2 years’ relevant experience in digital marketing agency / financial industry is an advantage
  • Proactive, positive and energetic team player
  • Excellent communication, interpersonal, presentation, negotiation and project management skills, and attentive to details
  • Excellent command of written and spoken English and Chinese, knowledge of Japanese is an advantage but not a must

Kitty So

Kitty So

For more information about this job opportunity please contact our consultant.

Sign up now for Gemini’s new Job Search platform!

Find the latest job opportunities in Hong Kong, China, Singapore and Thailand! Search and apply for jobs across locations, industries, levels and functions.

Sign up to upload your CV and receive notifications via email or phone when new opportunities are being posted.

Job suggestion for you

Gemini Personnel

Gemini Personnel

Social Links