Business Development Manager

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
SGD 4k - SGD 4k

Introduction:

World renowned hotel group expanding in Malaysia

Responsibilities:

Develop meeting & events (M&E) sales contribution to the commercial P&L, with a stronger focus on group sizes from 100 onwards.


  • Implement and adjust Meetings & Events (M&E) commercial plan in line with overall market commercial strategy
  • Business development through prospection of new clients and key account and travel agent management
  • Manage commercial and contractual relations with clients
  • Manage sales team and develop their competencies in line with company's processes
  • Be co-responsible for the Malaysia Group Sales BV and sales contribution budget set-up & achievement
  • Be responsible for business development and marketing initiatives


Mission 1 : Define, implement and adjust hotel group Meetings & Events commercial plan in line with the upscale strategy & with segmentation strategy

  • Build efficient commercial action plan: product training, incentives, special offers, Family in line with the segmentation, co-marketing actions
  • Run strategic analysis to contribute to the definition of M&E country strategic plan (product, client priorities, roles of distribution channels)
  • Build and monitor M&E pipeline with a strong focus on groups of sizes above 150 persons
  • Provide and analyse monthly financial reporting and forecast
  • Work with DOS on managing the M&E marketing plan and budget


Mission 2 : Business development through prospection of new clients and key account management

  • Identify appropriate clients based on a relevant segmentation strategy in line with Revenue management pricing proposals
  • Manage the portfolio of customers and proposals with efficiency and conversion as KPI
  • Take prospects and clients to Resorts / site inspection when needed
  • Participate in MICE events if relevant to enhance visibility and query volume


Mission 3 : Manage commercial and contractual relations with clients

  • Elaborate contracts according to local laws and sales conditions
  • Negotiate commission levels with agents in line with commercial strategy
  • Ensure the full payment of clients and end of month closing in line with Finance Dept requirements and regulations
  • Manage customer expectations and complaints through resort & Revenue management coordination


Mission 4: Manage sales team and develop their competencies in line with company's processes

  • Structure and put into place a training program for new and existing staff on tools, as well as other sales-required soft skills
  • Lead annual assessments, as well as recommendations for promotions and Key Talent nomination
  • Ensure brand premiumisation of team members such as product knowledge, customer service, brand image and appearance, etc
  • Develop team skills by identifying training needs, coaching and training team members



Requirements:


  • Diploma or Degree in Hospitality Management/Business Administration or equivalent
  • Minimum 5 years experience in managing hotel group sales and dealing with corporate clients, national and regional sales experience is preferred
  • Possess strong knowledge in sales development strategies, M&E market scope and policies, strong MICE network in the Malaysia market
  • Possess strong Team management & Leadership skills, ability to act in line with the Group and BU strategy, anticipating, client oriented, argumentative skills, organisation skills.
  • Proficient in Microsoft Word, Excel, Powerpoint
  • Knowledge of sales applications like Salesforce, Selligent, OSCAR etc. will be plus
  • Strong Proficiency in English
  • Target oriented team player with strong adaptability to a fast-paced environment


Jennifer Tho

Jennifer Tho

For more information about this job opportunity please contact our consultant.

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