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Introduction:

Our client, a large multinational luxury beauty/skincare retail conglomerate is looking to hire an experienced and capable marketing manager to oversee the marketing of their high quality products to the retail market in Hong Kong

Responsibilities:

• Formulate marketing strategies and calendar planning which can support all business channels including Retail and E-Commerce
• Manage all marketing/e-commerce projects, events and activations from planning to execution with internal parties and external vendors
• Manage all product campaigns from marketing to communication in PR and social. Build local relevancy, recruitment and engagement via content and collaboration. Accelerate brand awareness and product positioning.
• Analyse market trends, sales trends, product mix review, to identify risk and opportunities
• Analyse product, pricing, media, PR competitiveness in HK market by collecting competitive intelligence from media agency and by mystery shopping
• Work closely with supply chain. Forecast and manage inventory through accurate and responsible forecasting of both new product lines, regular saleable product and non-saleable promotional items
• Work closely with trade partners and retailers to enhance trade marketing and collaboration on optimizing trade support and driving product and store performance
• Work and connect closely with global marketing team to optimise synergy across the region and to understand global directions and guidelines, which can then convert into initiatives with localization. Consistently give feedback to headquarter on developing product and marketing assets
• Manage A&P to prioritize and optimize resource, control expense vs budget.
• Work closely with other stakeholders, to build synergies and agility
• Manage and supervise a team to ensure the best-in-class execution from product marketing to brand communication and consumer engagement

Requirements:

• Degree qualified with 10+ years working experience in luxury retail industry, and 5 years or above in management position. Experience in luxury beauty products is necessary.
• A versatile team leader with sophisticated management skill and forward-thinking mindset. Experienced in successfully developing and motivating a high-performance team
• A highly capable marketer, with a proven track record of good consumer understanding, marketing strategy development and brand equity management.
• Proven success in identifying consumer insights and developing brand strategies which have delivered revenue growth and increased market share.
• Strong interest, passion and knowledge in beauty retail business.
• Self-motivated and result-oriented individual with good interpersonal, communication & negotiation skills.
• Innovative and able to work in a highly competitive environment and under pressure.
• Business analytical and strategic mindset with a can-do attitude.
• Excellent command of written and spoken Chinese and English.