Performance Marketing Manager

by Lauris Yip in Retail
Hong Kong
Negotiable

Introduction:

Our client, a well developed e-commerce company is searching candidates for the position of Performance Marketing Manager.

Responsibilities:

  • Work with Director to detail paid media plans supporting individual marketing programs to reach targeted customer segments across online search and display ads
  • Implement ad tracking, web analytics, and measurement tools, i.e. Google Analytics, Ad trafficking and material upload
  • Monitor campaign performance and prepare regular reports
  • Develop your own insights and recommendations by analyzing campaign data
  • Assist with strategic planning of the overall performance marketing program and synergies between search, display ads, and other digital touch points
  • Assist to manage partnerships, affiliates and barter promotion with overseas channels and partners
  • Work closely with promotion team to design campaign and channel strategy to solve business problems
  • Partnerships with external agencies and vendors to achieve business goals, including but not limited to sales return and new customer acquisition
  • Working on the expansion in Malaysia and Singapore and other South East Asia market

Requirements:

  • Degree holder in Marketing or related disciplines
  • At least 5 years of relevant experience, with the leading team experience is much preferable
  • Experience in e-commerce for beauty or FMCG industry is preferred
  • Detail-oriented and able to work multi-tasking
  • Good team player, capable of working in a dynamic and fast-paced environment
  • Excellent interpersonal and communication skills in both written and spoken English & Chinese
  • Good knowledge of retail brands and latest market trends
  • Global business experience is preferred

Lauris Yip

Lauris Yip

For more information about this job opportunity please contact our consultant.

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