CRM Manager BMW (German Luxury Automotive Brand )

SGD 5k - SGD 6k


Over the years, our client in UK a long successfully established itself as an iconic Automotive brand with a unique personality and strong racing heritage. An emotional lifestyle brand they distinguish themselves by mastering the perfect blend of practicality and fun in everything we drive.


Main Objective

To establish and maintain dealership customer relationship management activities to ensure increased existing customer loyalty and attract conquest customers 
To plan and implement lead generation activities through partnerships with other premium brands, eCRM/ online lead generation and through dealer events for conquest opportunities

Defines and implements a CRM strategy for the dealership 

  • Establishes CRM objectives with Dealer Principal and General Manager - Marketing 
  • Ensures agreed action plans are developed to achieve short and long term CRM objectives for the dealership 
  • Conducts SWOT analysis of all current CRM activities at dealership 
  • Conducts strategic reviews and amend objectives and approaches as required with General Manager – Marketing and General Manager - Sales 
  • Recognises potential lead shortage in advance and connects relevant players 
  • Establishes KPI’s for measuring success of strategy are implemented 

Coordinates dealership customer communication  
  • Identifies and agrees on customer touch points and responsibilities 
  • Reviews customer touch points and identifies potential improvements 
  • Conducts regular assessments of customer touch points and ensures continuous improvement 
Support marketing initiatives and events 
  • Supports dealership marketing plan 
  • Identifies opportunities utilising customer and prospect data from database 
  • Connects sales and marketing to fill the Sales Funnel gaps 
  • Coordinate with brand departments on brand and product events 
  • Reviews dealership marketing plan monthly 

Coordinates potential sales opportunities across dealership departments 

  • Coordinates approach for handling sales opportunities within the dealership, in closed cooperation with Sales/ Aftersales and Marketing Manager 
  • Establishes agreed roles and responsibilities with Sales Manager for handling opportunities 
  • Monitors effectiveness of opportunity follow-up with sales team 
  • Reports on sales conversion from opportunity sources 
  • Monitors the dealerships Sales Funnel performance 

Manages customer and activity data quality 

  • Ensures customer and prospect data is captured accurately by relevant front line staff on dealership database 
  • Ensures customer database contains both accurate sales and after sales data 
  • Ensures on time data reporting to Brand Principal and is responsible for data quality 
  • Establishes processes for monitoring data quality  
  • Ensures data is kept relevant and accurate 
  • Establishes processes for collecting additional data i.e. hobbies, lifestyle, special characteristics to facilitate segmented marketing campaigns 

Acts as a contact person for internal and external partners 

  • Legally represents CRM, based on consultation with the board of management 
  • Represents CRM in-house and externally 
  • Cooperates with associations (chamber of commerce, etc.) 
  • Steers and controls the operational management & improves dealership customer experience  
  • Ensures customer feedback is accurately captured 
  • Identifies possible trends and repeats in customer complaints 
  • Recommends possible action plans to General Manager 
  • Identifies possible strengths and weaknesses in customer experience at dealership 
  • Coordinates (internal) customer complaints process 
  • Identifies possible trends and repeats in customer complaints


  • Bachelor or Master degree or equivalent 
  • 5 years of related experience in motor vehicle/industry with excellent CRM  skills
  • Professional experience of working with and managing agencies and internal company resources 
  • Computer Literacy Experience of the development, implementation and management of direct marketing processes 
  • Leadership experience 
  • Valid Class 3 Driving License

Interested candidates kindly send your resume to

For more information about this job opportunity please contact our consultant.

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