Marketing Manager

SGD 10k - SGD 12k


Main objective of the role Establishes and maintains dealership marketing / customer relationship management activities to ensure increased existing customer loyalty and attract conquest customers


Main responsibilities and duties

1. Defines and implements targets and suitable measures for the Marketing department
  • Develops and ensures a consistent marketing strategy and planning based on customer needs
  • Conducts SWOT analysis of all current marketing activities at the dealership
  • Conducts strategic reviews and amend objectives and approaches as required with Managing Director, General Manager, Finance & Administration Manager (and CRM Manager, if available)
2. Observes the market and initiates marketing activities
  • Establishes and implements a marketing strategy for the dealership
  • Coordinates dealership customer communications
  • Coordinates marketing initiatives and events
  • Coordinates potential marketing opportunities across dealership departments
  • Ensures marketing communications are in line with the Company CI and approved by the Regional Sales Manager
  • Coordinates with Company brand departments on brand and product events
3.  Leads and guides Marketing employees

  • Is responsible for all personnel decisions regarding the Marketing employees (plans staffing requirements, hires and reduces the staff; if applicable in consultation with General Manager or Finance & Administration Manager)
  • Conducts regular meetings to discuss target agreements/feedback and achievement of objectives
  • Conducts annual appraisal process with the Marketing employees which includes the definition of an individual development plan for each employee
  • Acts as a role model and ensures brand-compatible employee behavior

4. Steers and controls operational management, manage inventory

  • Improves dealership customer experience and ensures customer feedback is accurately captured
  • Responsible for attending relevant Company training courses and self-development and ensure an understanding of car evaluations
  • Plans, steers and controls overall marketing budget incl. measures and aligns with corresponding KPIs and management report
  • Takes responsibility and conducts the Sales Funnel Management 


  • Professional experience of working with and managing agencies and internal company resources
  • Experience of the development, implementation and management of direct marketing processes
  • Leadership experience
  • Experience in a motor vehicle company/industry
  • Excellent communication and presentation skills
Additional Information

Bachelor's Degree, Post Graduate Diploma, Professional Degree

Interested Candidate, please send over updated CV to  (Attn: Michael Kan)

Only Shortlisted candidates will be notified.

For more information about this job opportunity please contact our consultant.

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