Marketing Manager
by Michael Kan in Automotive
Introduction:
Main objective of the role Establishes and maintains dealership marketing / customer relationship management activities to ensure increased existing customer loyalty and attract conquest customers
Responsibilities:
- Develops and ensures a consistent marketing strategy and planning based on customer needs
- Conducts SWOT analysis of all current marketing activities at the dealership
- Conducts strategic reviews and amend objectives and approaches as required with Managing Director, General Manager, Finance & Administration Manager (and CRM Manager, if available)
- Establishes and implements a marketing strategy for the dealership
- Coordinates dealership customer communications
- Coordinates marketing initiatives and events
- Coordinates potential marketing opportunities across dealership departments
- Ensures marketing communications are in line with the Company CI and approved by the Regional Sales Manager
- Coordinates with Company brand departments on brand and product events
- Is responsible for all personnel decisions regarding the Marketing employees (plans staffing requirements, hires and reduces the staff; if applicable in consultation with General Manager or Finance & Administration Manager)
- Conducts regular meetings to discuss target agreements/feedback and achievement of objectives
- Conducts annual appraisal process with the Marketing employees which includes the definition of an individual development plan for each employee
- Acts as a role model and ensures brand-compatible employee behavior
- Improves dealership customer experience and ensures customer feedback is accurately captured
- Responsible for attending relevant Company training courses and self-development and ensure an understanding of car evaluations
- Plans, steers and controls overall marketing budget incl. measures and aligns with corresponding KPIs and management report
- Takes responsibility and conducts the Sales Funnel Management
Requirements:
- Professional experience of working with and managing agencies and internal company resources
- Experience of the development, implementation and management of direct marketing processes
- Leadership experience
- Experience in a motor vehicle company/industry
- Excellent communication and presentation skills
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