Senior Marketing Officer (Property Development - Luxury Real Estate)

by Achara Rodkasem in Property & Construction


Location: Bangkok Salary: 40,000 – 50,000 THB Business: Luxury Real Estate


·        Develop and implement multi-channel marketing and communications programs, including digital and social, reputational, experiential and site signage/visibility, and aligning success to metrics, including analysis of ROI. Oversight of property level websites, creating content and optimizing as required.

·        Define business objectives and develop briefs, communication plans, deliverables and creative concepts.

·        Manage agency relations and business partnerships to bring out the best work.

·        Understanding of social and digital platforms, with ability to provide strategic direction and guidance to agency partners.

·        Identify and recommend new business opportunities to distinguish and build added value for the  brand in identified markets.

·        Planning and execution of new corporate initiatives; comfort with use and roll out of emerging technology and digital trends.

·        Analytics - Measure, monitor, optimize and report on all marketing efforts or campaigns.

·        Maintain keen market oversight across identified Thai markets, reviewing available market data and applying trends to assigned portfolio.



·        Minimum two to five years of marketing experience in property development.

·        Education in a related area (marketing, advertising, public relations, or business administration).

·        A passion for people, with the proven ability to develop and sustain strong working relationships at all levels. Building and strengthening relationships with each property team within the designated portfolio.

·        Ability to allocate one's time effectively, work under pressure, and manage tight deadlines.

·        Strong skills in Microsoft Office. Ability to copy and distribute notices and internal communications to an extended audience.

·        Advanced understanding of marketing and customer experience concepts as they relate to the property management industry.

·        Ability to interpret, organize, and analyze data (including financial data); a strong understanding of digital and social media strategy.

·        Ability to apply creative thinking to marketing initiatives and encourage others to adopt new thinking through a positive approach and contagious energy.

Achara Rodkasem

Achara Rodkasem

For more information about this job opportunity please contact our consultant.

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