Marketing Manager
Introduction:
Main objective of the role Establishes and maintains dealership marketing / customer relationship management activities to ensure increased existing customer loyalty and attract conquest customers
Responsibilities:
- Develops and ensures a consistent marketing strategy and planning based on customer needs
- Conducts SWOT analysis of all current marketing activities at the dealership
- Conducts strategic reviews and amend objectives and approaches as required with Managing Director, General Manager, Finance & Administration Manager (and CRM Manager, if available)
- Establishes and implements a marketing strategy for the dealership
- Coordinates dealership customer communications
- Coordinates marketing initiatives and events
- Coordinates potential marketing opportunities across dealership departments
- Ensures marketing communications are in line with the Company CI and approved by the Regional Sales Manager
- Coordinates with Company brand departments on brand and product events
- Is responsible for all personnel decisions regarding the Marketing employees (plans staffing requirements, hires and reduces the staff; if applicable in consultation with General Manager or Finance & Administration Manager)
- Conducts regular meetings to discuss target agreements/feedback and achievement of objectives
- Conducts annual appraisal process with the Marketing employees which includes the definition of an individual development plan for each employee
- Acts as a role model and ensures brand-compatible employee behavior
- Improves dealership customer experience and ensures customer feedback is accurately captured
- Responsible for attending relevant Company training courses and self-development and ensure an understanding of car evaluations
- Plans, steers and controls overall marketing budget incl. measures and aligns with corresponding KPIs and management report
- Takes responsibility and conducts the Sales Funnel Management
Requirements:
- Professional experience of working with and managing agencies and internal company resources
- Experience of the development, implementation and management of direct marketing processes
- Leadership experience
- Experience in a motor vehicle company/industry
- Excellent communication and presentation skills
For more information about this job opportunity please contact our consultant.
Sign up now for Gemini’s new Job Search platform!
Find the latest job opportunities in Hong Kong, China, Singapore and Thailand! Search and apply for jobs across locations, industries, levels and functions.
Sign up to upload your CV and receive notifications via email or phone when new opportunities are being posted.
Job suggestion for you
Commercial Manager
TheCommercial Manager will be responsible for driving the commercial stra tegy and overseeing all operational activities of the retail business. This...
SGD 13k - SGD 13k
HR Executive
Opportunities hiring in Malaysia seeking for HR Executive
Manager – Key Account Management (ASEAN)
Purpose Role to be base in Bangkok As the Manager of Key Account Management for the ASEAN region, you will be responsible for driving regional grow...
SGD 7k - SGD 8k
Calibration Engineer
JOB RESPONSIBILITIES Calibration & Service Engineer JD Engineer, Service Operations | Rohde & Schwarz This position will be based at Loyang office...
Finance Executive
Opportunities opening seeking for Finance Executive base in Malaysia
Research Assistant
Data Management: Collecting, entering, and cleaning data. This often involves using software like Excel, SPSS, or specialized databases.
Service Lab Manager
The incumbent will be leading a team of 9-10 team members supporting the daily service ops. The role is based at Loyang office. Radio Frequency Servi...
SGD 8k - SGD 9k
APAC Franchise and Expansion Director
Career Opportunity: Director of Regional Development (APAC) Our client, a high-growth premium tea brand, is seeking a visionary Director of Regiona...
