Marketing Manager - British Brand

Automotive

Permanent Marketing - Brand/Product Management

singapore

SGD 50k - SGD 50k

Apply now

Introduction:

Our Client a privately-owned automotive distributorship group of companies managing many legendary luxury European Automotive brands. Operate principally in Singapore and Southeast Asia, where their subsidiaries can leverage on their expertise understanding local luxury markets , they partner many European top global brand representing in Asia region

Responsibilities:

Conducts SWOT analysis of all current marketing activities at the dealership

Establishes marketing goals to ensure market share and profitability of products and/or services.

Plans and oversees the dealership's advertising and promotional activities including print, electronic and direct mail media.

Develops and executes monthly and annual marketing budgets.

Develops and executes marketing plans and programs, both short and long-range, to ensure the profit growth and expansion of dealership products and/or services.

Communicates with outside advertising agencies regarding ongoing campaigns.

Works with writers and artists; oversees copywriting, design, layout, paste-up, and production of promotional materials.

Creates and prepares all print advertising, radio and TV commercials, billboards, direct mail pieces, in-store point-of-purchase merchandising aids, interior and exterior signs, off-site displays, news releases and stories.

Works with the dealer and general sales manager to develop upcoming ad campaigns.

Communicates marketing efforts to all dealership employees.

Acts as liaison with news media.

Acts as liaison with the manufacturer regarding merchandising.

Attends pertinent marketing/sales promotion meetings conducted by the manufacturer and dealer associations.

Achieves satisfactory profit/loss ratio and share of market performance.

Researches, analyzes and monitors financial, technological and demographic factors to capitalize on market opportunities and to minimize the effects of competitive activity.

Communicates with dealership employees to keep abreast of customer attitudes, demographics, buying habits etc.

Communicates with customers to determine their needs and interests.

Evaluates market reactions to advertising programs, media placement, and merchandising policy.

Seeks out and uses industry sources and consumer information.

Prepares marketing and other reports and presents them to dealership management.

Tracks marketing results to be certain that marketing objectives are achieved within designated budgets. Takes corrective action when necessary.

Requirements:

To qualify for this roles,

You have at least 4+ years of experience in FMCG, Hospitality , Retail or Automotive hand on marketing

Advertising / Creative Agencies background are welcome .

Bachelor’s Degree in Marketing or Business management

Experience building complex marketing programs and reporting on the results

Exposure to digital and direct response marketing

Competence as a creative writer with an eye for great emails and landing pages

Strong project management skills

Interested applicants, write your resume to sgrecruit@gemini.sg

Glynis Wong

For more information about this job opportunity please contact our consultant.

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