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Introduction:

Key player over 20 years in the market with penetration over 50 countries is hiring Go-To-Market (GTM) marketing professional to cope with the growing business.

Responsibilities:

• Identify and formulate market segmentation strategies by product; identify target segments by product characteristics and positioning;
• Develop and implement Go-To-Market Plan with consideration to the product-life cycle
• GTM Work closely with internal stakeholders, marketing team, sales teams and product development teams and other stakeholders like distributors and sales channel in maximizing marketing return and sales revenue.

Requirements:

• Tertiary education with 5 years or above experience in product, would be a plus if experience gained  in Consumer Electronics, IoT technology - smart home products
• Applicants with more experience will be considered for senior roles
• Excellent analytical, presentation and communication skills
• English, Cantonese and Mandarin