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Introduction:

The Senior Brand Manager will play a pivotal role in driving the market success of the assigned fertilizer brand. This position requires a strong focus on in-depth market research and analysis to understand farmer behavior and market needs intimately. The successful candidate will be instrumental in developing and executing marketing strategies, with a particular emphasis on rebranding initiatives to enhance brand awareness and capture a larger market share. This role involves close collaboration with various teams to ensure product and strategy alignment with market demands.

Responsibilities:

1. Conduct comprehensive market research and analysis to deeply understand the needs of assigned crops and farmer behaviors in targeted areas.
2. Analyze consumer behavior and farmer insights to inform strategic decision-making.
3. Develop and formulate marketing strategies and pricing policies based on market insights to achieve market share targets.
4. Lead rebranding initiatives and develop communication strategies related to branding, communication, and marketing activities to enhance brand awareness and improve brand perception, aiming for increased sales volume/revenue.
5. Study and analyze guidelines and formats for product placement and sales by distributor stores.
6. Monitor and improve performance by crop and brand in accordance with the specified budget and marketing plan.
7. Plan strategic activities related to sales promotions and distribution , ensuring marketing expenses (A&P) are within the annual budget.
8. Prepare summary reports, analyze data, and present findings for use in strategic planning and overall company marketing strategy.
9. Implement quality management systems effectively.

Requirements:

1. Bachelor's degree in Marketing, Business Administration, International Business, Strategic Management, Economics, Soil Science, Field Crops, or a related field.
2. At least 3 years of experience in consumer product marketing or similar product management. Experience in fertilizer or agricultural supplement products would be advantageous.
3. Proven experience in market research, consumer behavior analysis, and developing strategies based on insights.
4. Special consideration will be given to candidates with knowledge and understanding in agriculture, especially in soil and plant nutrients, plant production physiology, fertilizer use, or experience in soil/fertilizer research, or consumer behavior research.
5. Strong analytical thinking, particularly in market data and behavioral insights.
6. Excellent communication and presentation skills to convey market findings and strategic proposals.
7. Ability to work independently and collaboratively with various teams.
8. Proactive and results-oriented with a focus on market growth.