Strategic Marketing & Business Development Manager
by Shirley Wang in Automotive
China, Shanghai
Negotiable
Introduction:
Our client is a major global automotive company, looking for a Strategic Marketing & Business Development Manager in Shanghai
Responsibilities:
- Develop and execute go-to-market strategies for profitable growth with new and existing customers
- Lead strategic opportunity management for identification and realization of additional growth potential
- Define business cases for selected technologies together with sales, R&D and BU as base for investment decisions
- Drive product marketing, define unique value propositions and lead new product launch with comprehensive customer engagement campaigns
- Acquire and develop new customers and/or businesses with existing customers through proactive marketing activities and product placements, including organization exhibitions, techdays, innovation technology meetings etc.
- Conduct regular voice of customer campaigns to gain insights on markets and technologies
- Support innovation management in identification and selection of future technologies and systems
- Support sales in customer acquisition process
- Support Technical Account Management for definition of customer-specific product roadmaps
- Support competitor product & technology benchmarking
- Support development of partnerships and M&A activities
Requirements:
- Significant experience in a similar role with a proven track record in developing and executing go-to-market strategies
- Fluent English
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