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Introduction:

Location: Nakorn Luang, Ayutthaya Salary: THB 60,000–70,000/month + attractive compensation package & welfare benefits Employment Type: Full-Time Working Hours: Monday–Friday, 8:30 a.m.–5:30 p.m. About the Role We are looking for an experienced and strategic Brand & Marketing Manager to drive the growth and market success of a leading fertilizer brand. This is an exciting opportunity for a commercially minded marketing professional who enjoys turning market insights, consumer behavior, and customer needs into effective marketing strategies. The successful candidate will play a key role in strengthening brand positioning, leading rebranding initiatives, and expanding market share across targeted agricultural segments. You will work closely with cross-functional teams to develop and execute marketing strategies that align products, pricing, distribution, and brand communication with market demand.

Responsibilities:

1. Conduct in-depth market research and analysis to understand crop-specific needs, farmer behavior, market trends, and competitive dynamics in targeted areas.
2. Analyze consumer and farmer insights to support strategic business and marketing decisions.
3. Develop marketing strategies, pricing policies, and market development plans to achieve targeted market share and business growth.
4. Lead rebranding initiatives and develop integrated communication strategies to strengthen brand awareness, brand positioning, and market perception.
5. Develop marketing initiatives to drive sales volume, revenue, and overall brand performance.
6. Study and optimize product placement, merchandising, and sales formats within distributor and dealer networks.
7. Monitor and analyze brand and crop performance against marketing plans, targets, and budgets.
8. Plan and execute sales promotions, trade marketing, and distribution activities, ensuring A&P expenses remain within the approved annual budget.
9. Prepare market analysis, management reports, and strategic presentations to support business planning and decision-making.
10. Collaborate with sales, product, distribution, and other relevant teams to ensure effective execution of marketing strategies.
11. Support and implement the company's quality management system and related processes.

Requirements:

1. Bachelor's degree in Marketing, Business Administration, International Business, Strategic Management, Economics, Soil Science, Field Crops, or a related field. 
2. Minimum 3 years of experience in consumer marketing, brand management, product management, or a related field. 
3. Experience in fertilizer, agricultural products, agricultural supplements, or related industries will be a strong advantage. 
4. Proven experience in market research, consumer behavior analysis, brand strategy, and developing marketing strategies based on market insights. 
5. Candidates with knowledge of agriculture, soil and plant nutrients, plant production physiology, fertilizer application, or soil/fertilizer research will receive special consideration. 
6. Strong analytical and strategic thinking skills, particularly in interpreting market data and consumer/farmer insights. 
7. Excellent communication, presentation, and stakeholder management skills. 
8. Strong ability to work independently while collaborating effectively with cross-functional teams. 
9. Proactive, commercially minded, and results-oriented, with a strong passion for driving market growth and brand success.