* Renowned MNC, Entertainment & Gaming
* New Headcount
Maximize customer value and product engagement within the APAC region
include China market.
· Conduct comprehensive analysis and understanding of customer behaviors at
each of the lifecycle stages (New, Retained or Inactive); develop and execute
strategies, campaigns and targeted activities to deliver customer value.
Deliver ideas, strategies and marketing campaigns
Analyse data and understand the customer within specific lifecycle segments
and improve the customer experience, create and execute effective Marketing
Campaigns oriented to specific business objectives such as customer activity
(average play days and deposits), monthly retention and reactivation