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online Marketing Manager - Gaming & Entertainment

by Kitty So in Entertainment/Recreation    17th Jan, 2020    Negotiable

* Renowned MNC, Entertainment & Gaming * New Headcount

·          Maximize customer value and product engagement within the APAC region include China market.

·         Conduct comprehensive analysis and understanding of customer behaviors at each of the lifecycle stages (New, Retained or                 Inactive); develop and execute strategies, campaigns and targeted activities to deliver customer value.

·          Deliver ideas, strategies and marketing campaigns

·          Analyse data and understand the customer within specific lifecycle segments and improve the customer experience, create and             execute effective Marketing Campaigns oriented to specific business objectives such as customer activity (average play days                 and deposits), monthly retention and reactivation rates.  

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