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Online Acquisition Manager – Game/Entertainment Industry

by Kitty So in Entertainment/Recreation    13th Sep, 2019    Negotiable

MNC, Entertainment & Gaming Biz

  • Develop acquisition channels and driving traffic to our different websites
  • Manage measurable marketing campaigns in maximizing brand exposure to increase brand value in the APAC region
  • Devise digital marketing campaigns and techniques with the Acquisition Marketing team for marketing plans achieving SEM, PPC benchmark
  • Plan and oversee digital campaigns including creative development & media planning, with internal teams and external parties
  • Analyse various business data sources to generate analysis on past campaigns, and use the data in developing future digital campaigns and optimize acquisition
  • Liaise with vendors to oversee and optimise all acquisition projects delivered by vendor
  • Monitor the trend and competitors movement in the market
  • Team up with global digital team and agencies to optimise the digital conversion 

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