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Online Acquisition Manager – Game/Entertainment Industry

by Kitty So in Entertainment/Recreation    13th Sep, 2019    HKD 1k - HKD 50k

MNC, Entertainment & Gaming Biz

·          Work closely with the Acquisition Head in developing and implementing social media strategies, aligned with clear objectives and measurable outcomes

·          Manage marketing campaigns in maximizing brand exposure to increase brand value in the APAC region

·          Devise digital marketing campaigns and techniques with the Acquisition Marketing team for marketing plans

·          Plan and oversee digital campaigns including creative development & media planning, with internal teams and external parties

·          Analyse various business data sources to generate analysis on past campaigns, and use the data in developing future digital campaigns and optimize acquisition

·          Liaise with vendors to oversee and optimise all acquisition projects delivered by vendor

·          Monitor the trend and competitors movement in the market

·          Team up with global digital team and agencies to optimise the digital conversion from social media channels

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