Our client is looking to hire an experienced, creative, digital marketing leader specializing in Social Media with strong, diverse management experience to join a newly optimized and rapidly evolving team. As the successful candidate, you know that there is more to social media marketing than trying to execute viral content. Different social platforms have different user consumption behaviors and you are an expert in tailoring the right content for the right medium for the right audience type.
- Manage and work closely with key agency partners to create, manage and execute content strategies by translating overall brand strategy into campaigns on appropriate social media channels.
- Oversee and ensure relevant content is delivered in accordance to pre-approved monthly calendars, adhering to brand voice and tone.
- Development of social media playbooks and posting calendars to ensure continuity of efforts and deploying central thematic stories.
- Create and deploy influencer marketing strategies that expand user base and create excitement.
- Work in collaboration with key stakeholders to amplify efforts; implement boosted content buys.
- Contribute to the development of meaningful, shareable content that incites action and engagement (short form copywriting, micro content).
- When required, develop weekly and monthly editorial calendar writing and editing.
- Perform and maintain up-to-date analytics and reports on all accounts, with continuous optimization toward key audiences and objectives.
- Research and social auditing.
- Daily monitoring and engaging within social channels, with continuous optimization and recommendations.
- Conduct ongoing competitive intelligence analysis.
- Ongoing analysis of social data and metrics; issuing weekly, monthly and yearly reports and executing appropriate strategies and recommendations for improvement. Creating benchmarks and forecasts by campaign.
- Creation of Digital Personas from strategic audience research.
- Keeping abreast of all industry trends, insights, topics and best practices with monthly memos.
