Reporting directly to the President (based in Hong Kong), you will lead the planning and execution of digital marketing and online E-commerce strategies focusing on the China Market.

This is an exciting new project and a newly created role which will in effect act as the head to drive the company online business in China. You will establish the company Shenzhen office and set up, lead and manage a team dedicated to the China business.
You will work closely with Global Marketing Team and China Agencies on daily marketing offer promotions, online marketing campaigns and other initiatives, as well as establish partnerships, plan and execute online marketing activities on different China digital platforms including Taobao, jingdong, xiaohongshu, VIP etc.); You will also coordinate with internal IT, product, customer services, design, logistic and finance to ensure sales objectives and needs are being addressed at the online business level.