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online Marketing Manager

by Kitty So in Advertising/Public Relations/Marketing Services    13th Sep, 2019    HKD 46k - HKD 46k

  • Plan, develop and manage measurable and sustainable integrated marketing campaigns. 
  • Drive the development of integrated marketing briefs including campaign objectives, campaign ideas, new opportunities, campaign themes, campaign effectiveness, asset development execution monitoring.
  • Provide ideas to create and execute effective Marketing Campaigns for specific business objectives with reference to customer activity (average play days and deposits), monthly conversion, retention and reactivation rates.  
  • Execute the marketing strategies from online marketing and deliver the instructions to Marketing team in other offices
  • Campaign forecast, data analysis and produce the campaign daily/weekly/monthly reports
  • Facilitate campaign pre and post analysis reporting for different campaign target segments 
  • Work closely with Marketing Operations, Acquisition Marketing, Business Intelligent and Customer Service division

Online Acquisition Manager – Game/Entertainment Industry

by Kitty So in Entertainment/Recreation    13th Sep, 2019    Negotiable

MNC, Entertainment & Gaming Biz

  • Develop acquisition channels and driving traffic to our different websites
  • Manage measurable marketing campaigns in maximizing brand exposure to increase brand value in the APAC region
  • Devise digital marketing campaigns and techniques with the Acquisition Marketing team for marketing plans achieving SEM, PPC benchmark
  • Plan and oversee digital campaigns including creative development & media planning, with internal teams and external parties
  • Analyse various business data sources to generate analysis on past campaigns, and use the data in developing future digital campaigns and optimize acquisition
  • Liaise with vendors to oversee and optimise all acquisition projects delivered by vendor
  • Monitor the trend and competitors movement in the market
  • Team up with global digital team and agencies to optimise the digital conversion 

Senior Manager- Digital Marketing and Channel Acquisition

by Varsha Mankani in Banking & Financial Services    27th Aug, 2019    Negotiable

Our client is a leading financial services firm and we are now seeking an enthusiastic, innovative and out of the box thinker Digital Marketing and Acquisition expert.

  • Drive digital marketing and social media initiatives with the purpose of exploring new avenues and business.
  • Lead a small team to execute digital marketing campaigns and promotions.
  • Work with business unites to explore marketing ideas, concerts, segmentation etc.
  • Initiate methodologies to acquire channels, customers, segments
  • Explore and take initiative to understand market trends, new technologies etc
  • Work on ad-hoc tasks and projects as assigned.

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