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Introduction:

About our client Brief: Heritage Japanese Bespoke Interiors The Legacy & Continuity Founded in the Meiji era, the company is a venerable 150-year-old institution originating from the historic port of Kobe, Japan. Its origins are uniquely tied to the golden age of maritime craftsmanship; the founding artisans were highly skilled shipbuilders who transitioned their mastery of wooden vessel construction into the creation of high-precision, Western-style bespoke furniture. Today, the firm remains a family-held treasure, led by a 4th-generation owner dedicated to preserving the "Takumi" spirit while evolving for a global audience.

Responsibilities:

The Artistry The company represents a pinnacle of cultural fusion, blending classical European silhouettes with the most guarded traditions of Japanese artistry.

Each piece is treated as a unique commission, featuring:

1. Chisel-Carved "Turnery": Hand-sculpted frames adjusted by eye to create curves machines cannot replicate.
2. Urushi Mastery: Multi-layered lacquer finishes—using techniques employed in the restoration of Japan’s most sacred National Treasures, such as Kinkaku-ji (The Golden Pavilion).
3. Investment-Grade Craft: The result is a "transparent amber" finish that evolves and grows more lustrous over decades, creating functional heritage artifacts for the home.

The Mission: An Elite Interim Project We are seeking a top-tier marketing visionary for a high-impact interim project to architect the brand’s entry into the Singapore market. This is a rare opportunity to work in a direct, one-on-one partnership with the 4th-generation owner to bridge 150 years of Japanese heritage with the modern luxury landscape of Southeast Asia.

The Scope of the Interim Engagement:

1. Brand Positioning: Collaborating with the Owner to define the "soul" of the brand for an international audience.
2. Strategic Root-Setting: Establishing brand equity and desire within the Ultra-High-Net-Worth (UHNW) community before commercial dealer discussions begin.
3. Story-Led PR: Leveraging elite media connections to craft deep, narrative-driven features that reach the most discerning collectors.
4. Market Entry Blueprint: Creating the "Bespoke Playbook" that will dictate how the brand interacts with Singapore's elite interior design and retail ecosystem.

Requirements:

The Ideal You..

This project is designed for a seasoned luxury marketing leader or fractional CMO who has "done it before"—someone with a proven track record of launching very high-premium brands (home products, furniture, or white goods) and who possesses the cultural dexterity to translate Japanese heritage into a local status symbol.