Singapore
SGD 1k - SGD 1k

Introduction:

In this role you set strategic directions for all marketing actitivies in SEA market. Leading and execute brand communication campaigns to achieve brand and commercial objectives while working with the key stakeholders.

Responsibilities:

Role doesnt limit to 
Drive seasonal marketing initiatives aligned with Global brand narrative
Lead and implement communication planning strategy within countries for Performance sporting 
Provide functional direction and development to local marketing team to ensure the team’s capability and capacity to execute in accordance with set plans.
Lead and implement integrated communication plans aligned with SEA marketing seasonal initiatives and product stories 
Lead and implement brand marketing Go-To-Market plans to engage group brand in SEA  and engagement. (Performance activations and events, Press Preview, Atheletes / Influencers engagement events etc). Ensure local marketing teams’ have capability and capacity to execute in accordance with set plans.
Develop and work with local stakeholders to build a network of key atheletes and influencers in Performance and Team Sports industry in SEA to ensure 
Promote the brand’s attractiveness by connecting with key opinion-leaders with a continuous flow of product stories.
Drive effective product seeding.
Be in tune with latest industry trends as well of updated digital / social media strategy.

Effective management of external agencies in SEA
PR to ensure consistent Performance and Team Sports coverage
Maintaining good relationship with related Media and PUMA Athletes and Influencers.
Media agency to ensure effective/efficient strategy for key initiatives to drive awareness, engagement and conversions.
Other agencies for successful activations/events

Maintain good support and regular meetings with Global Teams to ensure all communications are aligned
Manage working budget related to assigned categories to ensure all executions comply with approved budget allocations.


Requirements:

To qualify for this role, 
You have a Bachelor degree in Marketing or higher
Proven 4 years of experience in FMCG or sporting scene in marketing GTM Marketing 
Fluency in English a must
Interested applicant , please email resume to juliah@gemini.sg 

Julia Hoh

Julia Hoh

For more information about this job opportunity please contact our consultant.

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