Trade Marketing Specialist/Manager

by Maria Cho in FMCG    19th Aug, 2019    USD 4.5k - USD 5.5k    Gangnam, Seoul, South Korea

Trade Marketing Specialist/Manager


My client is an e-cigarette company, making innovations in heating element, temperature control and air channel design enable their products to precisely and consistently extract flavor and deliver nicotine.


1.     Prepare annual activation plan, set up KPI, progress monitoring and gap-fill plan.

2.     Develop NPD (New product development) / EPD (Existing product development) launch & activation plan to contribute brand growth.

3.     Implement marketing & PR strategy and monitor KPI progress.

4.     Develop effective P.O.S.M (merchandising tools) based on specific channel / shopper insights.

5.Coordinate product portfolio management. (Portfolio sales trends, portfolio mix, profitability analysis report)


1.     Over 5 years of consumer marketing experience preferably in consumer goods area.

2.     CVS channel experience is a plus.

3.     Behavior: Customer focus, Collaboration, Learning agility, Organized, Strong Ownership.

4.     Excellent inter-personal skills in an international environment.

5.Fluent in English and Native Korean.

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Maria Cho

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