Trade Marketing Specialist
Our client is a Eurpoean brewery company with a unique positioning in the industry, looking for a dedicated Trade Marketing Specialist, who can contribute to expanding the China market.
- Focus on developing promotional programs that attract business for wholesalers, distributors and retailers.
- Market mapping/segmentation of market and defining distribution objectives and target segments.
- Category management (planogram, promotion, merchandizing, communication) for key accounts or special projects.
- Important focus and experience on developing POSM or Merchandising materials and buying global POSM or Merchandising materials from headquarters.
- Track competition volumes and monitor competitor activities to evaluate our brand performance.
- Bachelor Degree in Business or Marketing degree or any other relevant fields.
- Desirable previous experience in trade marketing or POSM/Merchandising in a global brand with luxury product focus.
- POS/Merchandising item expert.
- Experience analysing and identifying trends to plan against results.
- Native Chinese and Excellent English speaker.