Trade Marketing Specialist

by Maria Cho in FMCG    5th Jul, 2019    RMB 12k - RMB 16k    Shanghai

Trade Marketing Specialist

Introduction:

Our client is a Eurpoean brewery company with a unique positioning in the industry, looking for a dedicated Trade Marketing Specialist, who can contribute to expanding the China market.

Responsibilities:

  • Focus on developing promotional programs that attract business for wholesalers, distributors and retailers. 
  • Market mapping/segmentation of market and defining distribution objectives and target segments. 
  • Category management (planogram, promotion, merchandizing, communication) for key accounts or special projects. 
  • Important focus and experience on developing POSM or Merchandising materials and buying global POSM or Merchandising materials from headquarters. 
  • Track competition volumes and monitor competitor activities to evaluate our brand performance. 

Requirements:

  • Bachelor Degree in Business or Marketing degree or any other relevant fields.
  • Desirable previous experience in trade marketing or POSM/Merchandising in a global brand with luxury product focus.
  • POS/Merchandising item expert.
  • Experience analysing and identifying trends to plan against results.
  • Native Chinese and Excellent English speaker.

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Maria Cho

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