Sales Officer (Food)

by Achara Rodkasem in Food and Beverage    24th Nov, 2020       Rayong/Bangkok

Sales Officer (Food)


Business: Food


1.       To keep in contact with the company’s wholesaler, semi wholesalers and retailers.

2.       Collecting the secondary orders from the retailers in Traditional Trade and MT.

3.       Plan and Perform channel distributions.

4.       Tracking the depth and the width of the distribution in monthly basis.

5.       Tracking the sales records of the regular retailers in monthly basis.

6.       Take appointments and schedule discussion with the potential customers in MT & HORECA.

7.       Target the category in demand as per the location and behaviour.

8.       Visit to more and more potential retailers and MT, to explain them about the products and placing them in the outlets.

9.       Collecting feedback about the products from the retailers and customers.

10.   Look after the secondary demand and primary of the wholesaler and collection.

11.    Meeting the line wise, SKU wise, sales target in day to day, weekly and monthly basis.

12.   Ensuring the visibility of the products in the category.



1     Proven experience in this relevant role.

2.      Proficiency in English is a plus.

3.      Basic knowledge of MS Office & Excel & SAP

4.      Hands-on experience with CRM software is a plus.

5.      Thorough understanding of sales and negotiating techniques.

6.      Fast learner and passion for sales.

7.      Self-motivated with a results-driven approach.

8.      Preferably from biscuits / FMCG food industry 

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