Regional Programmatic Expert

by Katherine Yim in Media/Publishing/Printing    25th Jul, 2019    HKD 50k - HKD 65k    Hong Kong

Regional Programmatic Expert

Introduction:

Our client is looking for an experienced programmatic expert with a deep understanding of publisher side ad operations and optimization strategy from overall revenue planning & forecasting, campaign management to price floor optimizations. This person should be analytical and data-driven in optimizing our programmatic inventory, and creative in packaging new programmatic products and deals. The ideal candidate will be hands-on, able to thrive in a fast moving start-up environment, and hungry to rock the world with them.

Responsibilities:

  • Manage day-to-day programmatic operations
  • Own day-to-day ad tech partner relationships
  • Responsible for reporting and tracking of revenue and monetization performance
  • Maximize programmatic revenue through yield analysis and optimization
  • Monitor and maintain ad quality across the platforms
  • Collaborate across departments to continuously A/B test and analyse new ways to drive programmatic revenue
  • Work closely with sales team to execute programmatic and direct sold campaigns, including pre, mid, and post flight campaign management and client reporting

Requirements:

  • 8 years+ relevant working experience in digital media in which 2 more years in regional programmatic 
  • Experience with header bidding or RTB
  • Intimate knowledge of DFP and other third party ad serving platforms.
  • Direct experience managing publisher side programmatic platforms including SSPs, ad exchanges, and DMPs
  • Strong experience in planning, trafficking, executing, and optimizing direct and programmatic inventory.
  • Mastery of MS Excel and other relevant programs

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