Regional Head of Market Development, APAC

by Benjamin Brustis in Food and Beverage    17th Oct, 2019    HKD 60k - HKD 80k    Hong Kong

Regional Head of Market Development, APAC

Introduction:

Our client is a publicly listed multinational company based in Europe which principally manufactures and distributes collagen-based products for the food industry, an area in which it is the world leader.

Responsibilities:

Reporting directly to the Global Commercial Director (based in Europe), you will act as a bridge between the regional commercial team, category management and global product marketing in driving and owning the development and execution of the B2B marketing strategy for the APAC region.

You will gather intelligence, identify customer needs and translate market trends into actionable marketing, new product development charters and category management activities in close coordination with global internal stakeholders to support the Sales and Marketing strategy at regional level as well as some global campaigns depending on segment.

You will develop new product charters for the regional annually, contribute to the enhancement of customer loyalty and ultimately contribute to the realization of financial objectives and company growth.

Requirements:

  • You have a minimum of 7 years of experience in B2B marketing preferably coming from the FMCG, wholesale retail or food ingredients industries and ideally with exposure to the meat industry
  • You have regional experience in the APAC region, particularly China, Korea, SEA and Australia
  • You have good interpersonal skills and experience in engaging with major brand manufacturers and distributors
  • You bring strong campaign and brand management experience and can show effective team leadership in the development of business strategies
  • You are Master Degree educated with a strong commercial background
  • You are fluent in English; Mandarin or other Asian languages a big plus

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