Marketing Manager

by Anushyia Vejayarajah in FMCG    2nd Apr, 2020       Hong Kong

Marketing Manager


Marketing Manager ( Personal Care )


• Define brand strategies to grow brands in long-term according to HQ directions, local market needs, and company goals

• Lead and develop holistic product launches and campaigns including ATL, BTL, Digital, PR, Promotion, and Events, to deliver business objectives including topline and operating profit

• Manage yearly budget planning, AP, OP targets and continuously drive business efficiency and effectiveness

• Work with cross-functional teams to ensure smooth execution and communication to deliver the set KPIs

• Drive new innovative ideas and pioneer new tools and ways to create outstanding consumer experience to the target consumers


• Degree holder

• Minimum 7 years of solid and relevant experience in FMCG, preferably from Personal Care or Food and Beverage

• Solid brand management background, able to manage multiple brands across multiple categories

• Experience in people management and strong leadership skills to lead a team with high potential

• Excellent communication skills, fluent in English and Chinese, and able to communicate with all levels

• Capable to work under pressure and is able to work in past paced and agile environment

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Anushyia Vejayarajah

Anushyia Vejayarajah

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