Marketing Manager

by Claire Feng in Food and Beverage    5th Feb, 2021       China, Shanghai

Marketing Manager

Introduction:

Our client is a European beer company looked for an experienced Marketing Manager to develop the market for one of their premium beers. Experience of working with high-end F&B products and an established network of contacts would be highly beneficial to this role.

Responsibilities:

  • Creation, implementation & execution of the marketing plan in China:
  • Organize local promotional events & execution
  • Development of local creativities
  • Support the digital execution plan to compose & post content at social media account
  • Communicate with local agencies and suppliers, creating trusting relationships
  • Work with headquarters to ensure local adaptation is aligned with global direction
  • Development of local packaging
  • Development of local POS from sourcing to production as per guideline
  • Budget follow up
KPIs to be achieved include:
  • Developing and implementing China’s marketing plan.
  • Premium brand implementation.
  • Brand Awareness growth.
  • Sales growth.

Requirements:

  • Minimum 5 years’ experience in Marketing
  • Experience with Spirits/luxury brands
  • International experience (study and/or work abroad)
  • Marketing degree
  • Perfect English level
  • Perfect Chinese level

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