Marketing Director

by Barry Kirkwood in FMCG    19th Apr, 2021       China, Shanghai

Marketing Director


The ideal candidate will be responsible leading an effective marketing strategy to propel company growth. You will work cross-functionally to understand marketing needs, act as a company brand ambassador to external sources, and drive revenue growth through successful marketing campaigns.


  • More than 8 years working experience, engaged in marketing work in beauty or skincare category industry in recent 3 years
  • Rich market resources, such as traditional magazine media or online media, KOL, anchor and so on
  • Know the means and tools of marketing promotion , and handle large cases of marketing drainage
  • Have a deep understanding of e-commerce sales and more cooperation experience, and improve the conversion rate through marketing
  • Understand the relationship between brand, market, product and sales, engaged in brand communication, implemented marketing projects, launched new products and led sales
  • Have some experience in channel marketing, and know how to transform offline channels into sales through marketing
  • There have been successful cases to prove that personal brand building, product market positioning and selling points are accurate, and they are favored by C-end users
  • Brands that have operated at least 10 million levels
  • Have a keen sense of the market, have a certain ability to learn new things and draw inferences from one instance in view of the emerging new media marketing methods
  • Understand CRM and social marketing
  • Have certain leadership and management ability to lead the marketing team


  • Responsible for online and offline
  • Must have the background of the brand / Party A's cosmetics company, and must have worked in the cosmetics industry in recent 2 years
  • Focus on brand market
  • Fluent English needs to communicate with headquarters
  • Under 40 years old
  • Strong leadership and team management ability

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