Marketing Director

by Barry Kirkwood in FMCG    19th Apr, 2021       China, Shanghai

Marketing Director

Introduction:

The ideal candidate will be responsible leading an effective marketing strategy to propel company growth. You will work cross-functionally to understand marketing needs, act as a company brand ambassador to external sources, and drive revenue growth through successful marketing campaigns.

Responsibilities:

  • More than 8 years working experience, engaged in marketing work in beauty or skincare category industry in recent 3 years
  • Rich market resources, such as traditional magazine media or online media, KOL, anchor and so on
  • Know the means and tools of marketing promotion , and handle large cases of marketing drainage
  • Have a deep understanding of e-commerce sales and more cooperation experience, and improve the conversion rate through marketing
  • Understand the relationship between brand, market, product and sales, engaged in brand communication, implemented marketing projects, launched new products and led sales
  • Have some experience in channel marketing, and know how to transform offline channels into sales through marketing
  • There have been successful cases to prove that personal brand building, product market positioning and selling points are accurate, and they are favored by C-end users
  • Brands that have operated at least 10 million levels
  • Have a keen sense of the market, have a certain ability to learn new things and draw inferences from one instance in view of the emerging new media marketing methods
  • Understand CRM and social marketing
  • Have certain leadership and management ability to lead the marketing team

Requirements:

  • Responsible for online and offline
  • Must have the background of the brand / Party A's cosmetics company, and must have worked in the cosmetics industry in recent 2 years
  • Focus on brand market
  • Fluent English needs to communicate with headquarters
  • Under 40 years old
  • Strong leadership and team management ability

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