End User Experience Manager

by Jerry Xing in Food and Beverage    20th Jan, 2020    Negotiable    Shanghai

End User Experience Manager

Introduction:

An European Food Ingredient company, the No. 1 in the industry worldwide

Responsibilities:

1. According to the channel segment development strategy, develop marketing tactics by category;
2. Work with craft sales teams, technical center and claim manager to identify the real needs of end users, find out business opportunities and provide customized marketing solutions; 
3. Develop product portfolio, channel price, promotion and distribution proposal for related channel segment (Food Industry, Chains & Instore bakeries, Craft, Food Service, Home made);
4. Based on the collected needs, initiate the “idea of experience”, design the channel promotion activities and facilitate to verify it and guide field sales to implement;
5. Develop selling kit and effective mechanics from marketing perspective to drive sales;

Requirements:

1. According to the channel segment development strategy, develop marketing tactics by category;
2. Work with craft sales teams, technical center and claim manager to identify the real needs of end users, find out business opportunities and provide customized marketing solutions; 
3. Develop product portfolio, channel price, promotion and distribution proposal for related channel segment (Food Industry, Chains & Instore bakeries, Craft, Food Service, Home made);
4. Based on the collected needs, initiate the “idea of experience”, design the channel promotion activities and facilitate to verify it and guide field sales to implement;
5. Develop selling kit and effective mechanics from marketing perspective to drive sales;

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Jerry Xing

Jerry Xing

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