Director of E-Commerce

by Claire Feng in Retail    30th Oct, 2020       Shanghai, China

Director of E-Commerce


Our client founded in 1983, they was created under the guiding principles of sustainability, community and integrity. A global leader in designing, marketing and manufacturing food and beverage solutions for busy lifestyles.


• Develop ecommerce sales strategies and build infrastructure in support of China business growth targets


• Manage EC team to deliver e-commerce annual sales and profitability targets.


• Manage great relationship with KA e-retailers and e-distributors, and develop effective marketing programs based on in-depth customer and shopper understanding to enhance sales performance and profitability.


• Responsible for developing and delivering online promotion and marketing plan.


• Relentlessly explore new growth opportunity in e-commerce channels via close work with marketing and product development teams.


• Partner with offline sales team in generating O2O synergy to maximize sales opportunities in China.


• Continuously review and improve overall e-commerce operation efficiency and seamless connection to key company processes, e.g., S&OP, QAP etc.


Additional responsibilities

• Supports the consistent implementation of company initiatives.

• 支持公司整体一致的重点工作方向。

• Build peer support and strong internal-company relationships with other key management personnel.

• 建立相互支持和公司内部与其他关键管理人员的伙伴关系。


1. Full-time college degree or above, with e-commerce, marketing, business administration and other related professional


2. 8-10 years or above relevant working experience in any or multiple of the following areas: e-retailers (Ali or JD), international brand owner, other vertical EC channels or TP.


3. Familiar with the operation of social marketing (Wechat, Weibo, Red, Tictok, Bilibili & etc) is a plus.


4. With good business negotiation ability, public relations network, rich marketing planning ability and marketing ability


5. With clear logical thinking, excellent data analysis ability, communication ability and execution


6. Skilled use of Excel (including but not limited to data tables, statistical formulas and functions) and PPT production


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