Digital Marketing Specialist – Web/App Focus - Inhouse Role in Hong Kong

by Kitty So in Banking & Financial Services    29th Jul, 2021       Wan Chai District, Hong Kong, Hong Kong SAR

Digital Marketing Specialist – Web/App Focus - Inhouse Role in Hong Kong

Introduction:

A renowned banking group has been hiring to cope with the growing business to join the digital marketing team in Hong Kong. • Formulate, implement & explore digital strategies • Initiate, develop & implement DM campaign • Develop & execute the update of SEM, SEO, etc Bi-yearly Bonus and Good Work Life Balance

Responsibilities:

·          Formulate, implement and explore digital strategies to build brand awareness, improve customers' digital experience, drive traffic and conversion

·          Collaborate closely with key stakeholders/vendors to ensure digital marketing strategy and campaign that align with brand direction and strategy

·          Plan and execute digital marketing campaigns, including website development, SEO/SEM, affiliate social media and display advertising, ad hoc project etc.

·          Analyze data and provide insights & recommendations on the trends and optimization

·          Be savvy on digital marketing trends, consumer behavior and best practices and to come up with sound marketing solutions to drive the business

·          Measure and report on the performance of all digital marketing campaigns

Requirements:

·          Degree with at least 4 years of experiences in digital marketing, definitely a plus for experience gained in Banking & Finance Services.

·          Good command of written and spoken English and Chinese

·          For those with more experience will be considered as Assistant Digital Marketing Manager

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