Digital Content Manager

Digital Content Manager

Introduction:

A leading, international scooter brand, present in over 85+ countries, is looking to grow its Marketing team with the recruitment of a Digital Content Manager with strong editorial skills, to help shape its websites by implementing and working on creative and engaging content.

Responsibilities:

•         Write new, engaging and informative search engine optimized copy with keywords and phrases for the brand’s webpages, online campaigns, blog, video scripts, and            social media.
•         Identify key communication messages for our products and fresh, interesting angles for our blog content strategy.
•         Research topics and source knowledge independently for content marketing purposes and blog & website improvements.
•        Work with the design team to ensure that the visual elements of the webpage complement the key message and copywriting.
•         Edit copywriting (when necessary) for primarily online purposes.
•         Contribute to the Email Marketing strategy with the Digital E-commerce & Social Media Manager.
•         Develop an editorial content calendar for the brand’s blog and assist in social media content ideas.
•      Day-to-day content management of the blog and microsites (8+), including uploading, publishing and updating content. 

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Requirements:

•          Strong attention to detail with exceptional editorial, proofreading and English copywriting skills.  
•          A genuine love and passion for creating written content—technical or creative, primarily for digital channels is an absolute must. 
•         Educated to degree level in either Marketing, English or Journalism.
•         Fluent in English (verbal & written communication) is essential. Proficient in a second European language is highly appreciated.
•         Proven track record of developing on-page SEO content is mandatory for this role.
•        Prior experience in managing CMS tools is desirable. Knowledge of PrestaShop & WordPress Content Management Systems (CMS) is highly advantageous.
•        Familiar with keyword research tools and measuring content performance on GOOGLE Analytics.  

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