CRM Manager

by Tina Nie in Retail    6th Aug, 2019    RMB 20k - RMB 30k    Shanghai

CRM Manager

Introduction:

Our client is a leader in the fast-growing online prescription eye-wear industry in the USA. They are looking for a CRM Manager to join their vibrant team in Shanghai.

Responsibilities:

  • To develop short/ long term CRM strategy & KPI, develop related CRM programs including lead generation and management, membership retention, referral and loyalty programs, etc. 
  • Drive more customers coming back to business more often, aiming to maximize the customer lifetime value. 
  • To set up, review and maintain email workflows, customer lifecycle campaigns and other email channels. Execute on email segmentations, dispatch, follow-ups and measurement. 
  • Reports include but not limited to customer database behavior analysis, consumer lifecycle analysis, lifetime value analysis, etc. 
  • Work with brand manager to develop relative interactive content and programs to support the brand communication/ engagement with target consumers and achieve the KPI. 

Requirements:

  • Masters degree in a business-related field (advanced degree is a plus), along with a proven track record of success.
  • Coding background and Google analysis is preferred.
  • EDM or SMS experience is a must.
  • Dealing with North America MKT is preferred.
  • Middle to high level experience on analytics, data segmentation and processing
  • 4 years of prior experience in CRM area, including a minimum of 2 years in a manager position
  • Proven experience in managing CRM projects from conception to implementation to delivery with quantifiable results, from leading to supervising the execution
  • Good at efficient communication particularly for cross department demanded tasks
  • Fluent English communication skills

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Tina Nie

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