Commercial Director

by Claire Feng in FMCG    15th Jan, 2021       Shanghai

Commercial Director


Our client is a world famous footwear company who are looking to expand their presence in the China market and are looking for an experienced Commercial Director to drive this growth. The company is looking to boost sales through their Tmall flagship store, as well their offline retail operations across major cities in China. This role is a great opportunity for candidates who can demonstrate a proven track record of growing sales through e-commerce and retail platforms ideally in either footwear, clothing or fashion products and brands.


1. Report to the President, APAC to drive the sales, business development and be responsible for the p/l.

2. Responsible for design strategy on driving commercial revenue of products across eComm platforms and offline stores.

3. Optimize customer experience on the Brand’s eComm platforms and create seamless shopping experience cross-platforms;

4. Identify roles for DTC channels and plan for future growth, create synergies between online and offline (brick-and-mortar) stores and ensure the customer experiences, including promotions, are aligned;

5. Lead the team to deliver business plan with growth levers clearly identified; partnering with Product/Planning & Promo/Marketing functions on product, promo and marketing strategy.

6. Grow China eComm flagship stores’ business.

7. Work very closely with Regional Team in Hong Kong for all kind of back of house supports, such as any logistic, retail training and finance at the beginning stage.

8. Participate in budget planning, review and management.


1. Bachelor's degree in Business, Marketing or a related field or equivalent work experience.

2. At least 7 years managing a fashion, sport or FMCG brand business selling predominantly online in China.

3. Deep fundamental knowledge of the China eComm ecosystem, existing relationships with Alibaba / Tencent / JD, digital agencies & TP providers, 3PL's.

4. Demonstrated understanding of web technologies, analytics, and content systems and processes.

5. Deep strategic experience running a large eComm business in China for a foreign multinational.

6. Native level of Mandarin Chinese; reading, writing & speaking and fluent capability in English communication. 

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