Assistant Manager, Consumer Marketing and Planning, China
Introduction:
Our client is an international tourist board, looking to promote their destination to potential travelers in China.
Responsibilities:
- Responsible for consumer marketing and planning activities for Mainland China market.
- Report to the Manager, Consumer Marketing & Planning, China to plan and implement consumer marketing and planning activities, oversee and monitor all agreed activities are within approved plans and budgets.
- Assist the Manager, Consumer Marketing & Planning, China to manage and implement consumer marketing and planning activities within approved plans and budgets, activities encompass: Business planning, Project management, Budget planning and control.
- Assist the Manager, Consumer Marketing & Planning, China on consumer marketing and planning activities, including development, implementation and overall management to uphold the HK aspiration in Mainland China market.
Requirements:
- University degree holder, preferably in Business Administration, Marketing or related discipline.
- Minimum 8 years solid experience in FMCG or service industries in similar capacity.
- Professional discipline in marketing management skills including strategic planning, brand management, integrated consumer marketing and marketing communication.
- Strong analytical skills & comfort with getting deep into the numbers.
- Strong communication skills in both written and spoken English and Chinese.
