Acquisition online Marketing Manager – Game/Entertainment Industry

by Kitty So in Advertising/Public Relations/Marketing Services    17th Jan, 2020    HKD 30k - HKD 45k    Causesway Bay

Acquisition online Marketing Manager – Game/Entertainment Industry

Introduction:

* Exposure to China Market * Work in CWB, Hong Kong

Responsibilities:

  • Responsible for digital strategy, planning and execution as well as ROI measurement
  • Prepare reports on Acquisition Marketing performance with insightful analysis & KPI 
  • Develop marketing campaigns with the Marketing team in applying digital marketing techniques 
  • Devise and oversee digital campaigns, including creative development & media planning, with internal teams and external parties
  • Liaise with external stakeholder - agencies to oversee and optimise all acquisition projects delivery Implement projects/campaigns accurately, effectively and within budget
  • Coordinate closely with global digital team, digital agency, and other 3rd party agencies to optimise the digital conversion journey

Requirements:

  • Degree holder with 5 years or above in strategic digital marketing role
  • Experienced in forming Digital Strategies / Vision, roadmap, and gaining stakeholders 
  • Experience in designing and implementing successful digital marketing strategies
  • Strong in Digital marketing skills: website, campaigns, social and web analytics
  • Nice to have relevant experience in managing external agencies  

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